Robb Ryerse

4 min

This Is Why You Need a Powerful Stump Speech (for beginners)

Back in the olden days, political candidates would travel from area to area to campaign. When they arrived in a town, they would try to...

3 min

Volunteers Will Make You Successful (as a first-time candidate)

The engine of grassroots campaigns is the hoard of volunteers doing the work. They are knocking on doors, making phone calls, sitting at...

3 min

The Issues That Will Make You Connect with Voters

What do you stand for? What do you believe in? What do you want to get accomplished? What’s your platform? Over and over again throughout...

3 min

4 Unexpected Obstacles First-Time Candidates Face

Very few first-time candidates are prepared for the emotional toll of campaigning. It is more difficult and more rewarding than anyone...

3 min

This Is Why Social Media Can Make or Break Your Campaign (for first-time candidates)

Few things have reshaped American politics like social media. It’s the place where so much of our political discourse lives. And it’s a...

3 min

First-Time Candidates Are Freaking Out about Fundraising (with good reason)

The average cost of running a successful congressional campaign in 2018 was $2 million. That’s a big number. Local races are a lot less,...

3 min

The Top 3 Reasons Why First-Time Candidates Win

“There is no silver bullet.” My wife says that sentence a lot. It’s true in so many aspects of life. There is no secret that makes things...

3 min

The Top 3 Reasons Why First-Time Candidates Lose

I’ve got some bad news for you. Most first-time candidates lose. According to Open Secrets, in every congressional election since 1964,...

4 min

How Covid-19 Changed Political Campaigns Forever

None of us will ever forget 2020. It was a crazy year that seemed to change everything, including political campaigns. When candidates...

4 min

5 Questions to Ask Yourself Before You Run for Office (in the 2022 Elections)

In 2018, I was recruited to run a long-shot, grassroots campaign for the United States Congress. I had never run for office before, but I...