
SPIRAL STRATEGIES, LLC

Everyone who runs for office is an expert at something. Whether they're a teacher, nurse, non-profit leader - or just about anything else - we likely need their expertise in government. However, most regular people who run for office are not experts at running a campaign.
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Based on my experience as a candidate, the Executive Director of a PAC, and the Political Director of a national 501c4 organization, I am poised to provide the guidance you need to run an effective and competitive campaign.
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I believe that the future of democracy depends on you and me. Your campaign gives me hope.
My personal politics are progressive and pragmatic. I am committed to working with candidates who are both bold and gracious.
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POLITICAL SUPPORT
Campaign Organization
Identifying, training, and leading staff and volunteers that make up an effective team
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Compliance
Overseeing that everything is in place to run an ethical and legal campaign
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Finance & Fundraising
Developing a campaign budget and working with Finance Director to develop and execute a fundraising plan
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Technology
Vetting and recommending the tools necessary to run an effective campaign
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Liaison
Leveraging national, state, and local relationships for the benefit of the campaign
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2
POLICY SUPPORT
Campaign Brand
Facilitating the development of a campaign logo, website, and social media presence
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Your Story of Why
Coaching the candidate in telling their personal story of why they are running for office in a clear and compelling way
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Digital Organizing
Working with the Communications Director in the development and execution of a social media strategy that connects voters to the campaign
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Issues
Helping the candidate understand and frame the policy positions that will resonate with voters
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Advertising
​Working with the Communications Director to develop and execute a robust advertising strategy: digital, mail, billboards, radio, and TV
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3
PERSONAL SUPPORT
Encouragement
Helping the candidate navigate the emotional roller coaster of running for office
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Delegation
Ensuring that the staff and volunteers are meeting their responsibilities so that the candidate can focus on theirs
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Counsel
​Providing the candidate with an empathetic and trusted sounding board

Let's Work Together
Contact me at robb@robbryerse.com if you're interested in learning more about how Spiral Strategies, LLC can help you run an effective and competitive campaign.