SPIRAL STRATEGIES, LLC

Everyone who runs for office is an expert at something. Whether they're a teacher, nurse, non-profit leader - or just about anything else - we likely need their expertise in government. However, most regular people who run for office are not experts at running a campaign.

 

Based on my experience as a candidate, the Executive Director of a PAC, and the Political Director of a national 501c4 organization, I am poised to provide the guidance you need to run an effective and competitive campaign.

 

I believe that the future of democracy depends on you and me. Your campaign gives me hope.

 

 

My personal politics are progressive and pragmatic. I am committed to working with candidates who are both bold and gracious.

POLITICAL SUPPORT

Campaign Organization

Identifying, training, and leading staff and volunteers that make up an effective team

Compliance

Overseeing that everything is in place to run an ethical and legal campaign

Finance & Fundraising

Developing a campaign budget and working with Finance Director to develop and execute a fundraising plan

Technology

Vetting and recommending the tools necessary to run an effective campaign

Liaison

Leveraging national, state, and local relationships for the benefit of the campaign

2

POLICY SUPPORT

Campaign Brand

Facilitating the development of a campaign logo, website, and social media presence

Your Story of Why

Coaching the candidate in telling their personal story of why they are running for office in a clear and compelling way

Digital Organizing

Working with the Communications Director in the development and execution of a social media strategy that connects voters to the campaign

Issues

Helping the candidate understand and frame the policy positions that will resonate with voters

Advertising

Working with the Communications Director to develop and execute a robust advertising strategy: digital, mail, billboards, radio, and TV

3

PERSONAL SUPPORT

Encouragement

Helping the candidate navigate the emotional roller coaster of running for office

Delegation

Ensuring that the staff and volunteers are meeting their responsibilities so that the candidate can focus on theirs

Counsel

Providing the candidate with an empathetic and trusted sounding board

Orange Healthy Juice

Let's Work Together

Contact me at robb@robbryerse.com if you're interested in learning more about how Spiral Strategies, LLC can help you run an effective and competitive campaign.